Project 4 x 4

Client: Cultuur Ondernemen
(The Cultuur-Ondernemen foundation supports and guides artists, creatives and cultural organisations in putting their creative capital to optimum commercial use)

4 × 4 is a program that brings artists/designers and employees of companies together to work on solving a particular problem. The participating company provide a problem that the artist/designer will solve in four weeks. Each week the artists/designers will meet with employees of the company. The project is instructive for both the artists and the participating companies: companies get to see the creative process up close and the artists learn more about how to be more 'business'.

SEMdesign has participated in this project and together with three other creative parties they solved the problem that was put forward by the 'Jaarbeurs Utrecht'.