Client: Jaarbeurs Utrecht (Exhibition Centre)

Using the idea that arose during the Project 4 x 4, The Ministry of Meetings, we, Mevrouw R and Sylvie van de Loo, organized a sequel.

This follow-up session was transformed into a brainstorming day in a huge hall in the Jaarbeurs exhibition centre.

During this session a group of 25 people experienced what it feels like to brainstorm. The participants of ‘Jaarbeurs Insperience’ thought, drew, associated, cut and pasted to think about ways of using ‘The Ministry of Meetings’ to think outside the box.