Client: Pure Communicatie


Communication studio Pure asked SEMdesign to carry out a project for ABN AMRO Lease. Our challenge was to visually mark the end of a period, the switch from paper to digital.

The bank was looking for a visually tangible object, made with used cardboard folders.

We made ‘3D-paintings’ out of these folders. The ‘paintings’ were inspired by the names of their meeting rooms and will be displayed in the meeting rooms ‘Hoogwerker’ (aerial platform), ‘Tractor’ and ‘Graafmachine' (excavator)